For over twenty years I have created a unique (one of a kind) personal Rosh Hashanah card which we send out to family, friends and business associates. My mother a”h would always check her mail as Rosh Hashanah neared to see if the card had arrived. Heaven forbid that someone she knew received the card before she did for I would definitely hear about it. And the few times she was not particularly in love with the card she let me know that, as well. She kept the cards and would display them in her house alongside pictures of her grandchildren and great-grandchildren.

This summer we travelled to Gush Etzion and came upon a location that we instantly decided had to be the subject of our 5775 card. The image, unfortunately, speaks for itself. It is the kidnap site of Eyal, Gilad and Naftali Hy’d.